Wiki Alarm – Email alerts when your Wikipedia page is edited

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  • May 5, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

We are pleased to announce that a new free service called launches today!

Journalists and bloggers are sourcing information from Wikipedia every day and yet the information on pages about companies is often added by somebody totally unconnected with the brand.

Wiki Alarm

Imagine if your competitor was to edit your Wikipedia page to say your company had been involved in some kind of illegal activity. What if this information wasn’t spotted for months?

Most large brands, celebrities & politicians have Wikipedia pages and until now there hasn’t been a way to easily monitor changes to these pages.

Wiki Circularity

Interestingly Ali G was the first victim of wiki circularity. A phrase first used by Will Critchlow from Distilled Wiki Circularity is the “self fulfilling prophecy” of the Web 2.0 world and works as follows:

  • A competitor or upset former customer edits your Wikipedia page to say something bad about your company.
  • Left unedited for a few weeks the information is picked up by a lazy blogger or journalist doing research for a story.
  • The story then appears on a well known blog or website & the author doesn’t mention they researched the story on Wikipedia
  • When you find the inaccurate article and try to edit the information on Wikipedia you find that the Wiki moderators refuse to remove it
  • To add insult to injury the Wikipedia page is updated to include a link referencing the inaccurate blog or newspaper article

Wikipedia editors normally rely on the reputation and accuracy of the media when they are deciding on the content of a page. This becomes a big problem when journalists and bloggers are using Wikipedia to research stories.

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