YouTube overtakes the BBC

  • 0
  • June 20, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

According to data from Hitwise. YouTube is about to overtake the BBC website in terms of UK traffic.

Last week, BBC.co.uk ranked #14 among All Categories of websites with 0.82% of all UK Internet visits compared to YouTube’s #25 ranking with 0.81% of UK Internet visits. The gap between the two websites is closing rapidly. Last week, BBC had a 1.6% lead on YouTube in share of UK visits, down from 37% three months ago and 131% six months ago.

BBC.co.uk has been the #1 ranked Entertainment website each week for the past two years and YouTube has held the #2 position since October 2006.

Share of UK visits to BBC.co.uk continue to grow, up 13% year on year in May, however it is far outpaced by gains from YouTube. YouTube’s share of UK visits were up nearly 7-fold (669%) year on year in May and up 140% in the past six-months.

YouTube and the BBC

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