SearchLeeds 2017 logo

The biggest search conference in the North of England. A free one-day event created to bring together the brightest and best of search. No sales pitches – just actionable advice in the UK’s SEO capital.









If you would like to put yourself forward to speak please send an email with your name, title and proposed speaking topic to [email protected]

To keep up to date with SearchLeeds announcements follow our Twitter @SearchLeeds.

Aleyda Solis Headshot

Aleyda Solis, International SEO Consultant

Aleyda Solis provides international SEO consultancy through her boutique agency, Orainti. Aleyda blogs for Search Engine Land, State of Digital and Moz, has spoken at over 70 conferences in 17 countries and is the author of ‘SEO. Las Claves Esenciales’.

Barry Adams Headshot

Barry Adams, Founder
Polemic Digital

Barry Adams founded Polemic Digital, a specialised consultancy offering bespoke SEO services to clients around the world. In addition to delivering his award-winning SEO services, Barry also teaches SEO in various universities and regularly takes the stage at top international search conferences.

Samantha Noble Headshot

Samantha Noble, Director of Strategy

Samantha is a Digital Marketing Expert, rated 6th in PPC Hero’s ‘Most Influential PPC Experts’ list in 2016. Her core role is as the Director of Strategy at Koozai, a UK-based digital marketing agency. She is also the Co-Chief Editor for State of Digital and founded the Digital Females group.

Paddy Moogan Headshot

Paddy Moogan, Co-Founder

Paddy is co-founder of Aira, a digital marketing agency based in Milton Keynes specialising in SEO, PPC and creative content marketing. He has been working in SEO for over ten years, working with clients around the world of all sizes. Paddy wrote ‘The Link Building Book’, which is now in its second edition.

Will Critchlow Headshot

Will Critchlow, CEO

Will Critchlow is the CEO of Distilled – a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK and produces the popular online training platform DistilledU.

Paul Madden Headshot

Paul Madden, Co-Founder

Co-founder of the SEO platform Kerboo, Paul Madden has been making his living online for over 15 years. Initially a self-confessed web spammer, he then built a link building business at scale before switching to the software business with Kerboo.

Stephen Kenwright, Director of Search

Stephen is Director of Search at St. Ives Group-owned Branded3 – the best large SEO agency in Europe (according to the 2016 judges of the EU Search Awards), and is responsible for owned media, including search and analytics. Writing weekly for the Drum Magazine, Stephen has presented at more than 100 industry events since joining Branded3 in 2012 and now organises the SearchLeeds conference, hosting hundreds of marketers from around Europe every year.

Laura Crimmons Headshot

Laura Crimmons, Communications Director 

Laura is Branded3’s Communications Director, leading the PR and social media strategy across a variety of client accounts. With extensive SEO knowledge, and experience in traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits.

Dawn Anderson Headshot

Dawn Anderson, Director
Move it Marketing

Lecturer and Researcher in Digital and Search Marketing.  International SEO consultant with her agency Move It Marketing. UK Search Awards and Northern Digital Awards Judge.  Specialist in Technical SEO and SEO Developer practices including crawl optimization and architectural SEO.

Mathew Court Headshot

Mathew Court, SEO Consultant
Auto Trader

Mathew is responsible for SEO & PPC within Auto Trader’s Non-Car Division, looking after everything from Tractors to Vans. Auto Trader is the UK’s leading digital automotive marketplace, serving over 13,000 automotive retailers.

Christina Ohanian Headshot

Christina Ohanian, Agile Coach
River Island

As an agile evangelist Christina is passionate about helping build and support self organising teams and individuals from the ground up. As a member of the Agile community of practice, she speaks and runs workshops at conferences.

Ned Poulter, CEO & Founder
Pole Star Digital

Ned is CEO & Founder of Pole Star Digital – a digital marketing consultancy based in the UK, serving clients internationally. After several years of both in-house and agency experience, Ned decided to setup his own consultancy helping clients to bring real world results from their digital marketing exploits.

Martin Mcgarry, SEO Manager

As SEO Manager of WhichBingo Martin holds nearly a decade of search experience. With a focus on acquiring players through search in both paid and organic channels, investigating search journeys and matching user intent with relevant content. WhichBingo are currently the most visible organic bingo site, multi award winning and probably the most recognised bingo affiliate in our industry.

Jon Greenhalgh, Director of Paid Media

Jon is Branded3’s Director of Paid Media, having over 10 years of experience in the field. He has a strong track record of developing market leading digital products and growing agencies digital revenues. He has a real passion for developing the right digital strategy to help our clients grow and to deliver best in class activation.

Alexandra Tachalova, Digital Marketing Consultant & Founder
Digital Olympus

Alexandra Tachalova has worked in digital marketing for over six years. She is a digital marketing consultant, helping digital businesses to open new markets and boost sales. Alexandra is a frequent speaker, and Founder of online digital marketing event

Jon Myers, Chief Growth Officer

Jon is an experienced senior leader with over 19 years’ experience within the Digital Marketplace working for large corporate organisations to start ups within the sector. Having worked Senior Roles for Agencies, Publisher side with Yahoo and more recently the Ad Technology space as VP and MD EMEA of Marin Software and CMO Karhoo Inc. He is a regular speaker/moderator at conferences worldwide and frequently judges Awards in the Industry such as UK Search Awards, European Search Awards, US Search Awards, Performance Marketing Awards to name a few.

Stephen Power, Agency Development Manager

Hailing from Cork Stephen has been at Google Dublin for 4 years; Starting as an Agency Strategist in the Irish team and now and Agency Development Manager in the UK team. Keen golfer, footballer and soon to be cyclist (by June 15th, I’ll be just back from a 450km cycle from Croatia to Venice)!

Olga Andrienko, Head of Global Marketing

Olga is the Head of Global Marketing at SEMrush. Together with her team, she has built one of the strongest international communities in the SEO industry. In 2016 Olga mainly focused on tapping into new markets and YoY average revenue growth from top 10 new markets was over 90%.

Peter Whitmarsh, Head of Paid Media
Search Laboratory

Pete is Head of Paid Media at Search Laboratory, responsible for leading a team of 25 PPC, programmatic display, paid social and CRO experts based in Leeds and New York. Pete has been with Search Laboratory for seven years and approaches biddable media in a highly data-driven fashion, which stems from his background as a maths graduate and professional poker player.

Adam Lee, Senior Data Strategist

With over 10 years of data experience Adam is the CRM & Data Consultant at Amaze, responsible for the development of a digital CRM approach as well as helping to develop a data intelligence practice that increasingly places multichannel data at the heart of insights and decision making.

Liam Mordew, Data and Intelligence Strategist

Liam is an experienced DI Consultant having worked in analytics and marketing positions for over 3 years. At Amaze, Liam works with a number of clients including Lexus, Toyota, Pizza Hut Restaurants, Hiscox, and Emirates.

James Carson, Head of SEO and Social Media
The Telegraph

James Carson is Head of SEO and Social Media at The Telegraph – the UK’s best selling quality newspaper and one of the largest newspaper websites. He has written extensively for Smart Insights and Econsultancy on content marketing, native advertising and distribution.

Toby Brown, Head of Content
Response One

Toby is passionate about helping brands use content to develop deeper relationships with consumers, having led branded content campaigns for brands like Twining’s, Samsung, Bodyform and O2.  As Head of Content at Response One, he brings to bear a deep understanding of the dynamics between content and consumer behaviour, and a conviction that bravery and creativity reap exponential benefits for clients.

Rob McGowan, Strategy Director
Response One

Robs’ focus is on identifying how brands can use data, technology, creativity and intuition to deliver relevant messages, exciting products and positive experiences for their customers and prospects.

As Strategy Director for Response One he is responsible for developing the services the agency offers and in working in a hands on fashion with clients including: Universal Pictures, Travel Counsellors, Cosmos Travel, Sainsbury’s Bank, Longleat and Vivobarefoot.

Christian Scharmüller, Head of Sales 
Smarter Ecommerce GMbH

Christian Scharmüller, born in 1984, is the Head of Sales of Smarter Commerce GMbH, the company behind Whoop. Christian is responsible for strategic customer development. He studied financial management and marketing at the Johannes Kepler University in Linz.

Before joining Smarter Commerce GMbH, Christian worked in the marketing and sales departments of Red Bull, Premier Marketing, Easystaff and FerRobotics. He regularly gives talks about Google Shopping and AdWords Automation at fairs and conferences like SMX London, HeroConf London, Search Conference Munich and Etailment Vienna.

Rebecca Weeks, Head of SEO 
Manning Gottlieb

Rebecca is the Head of SEO at Manning Gottlieb OMD – responsible for providing digital leadership and driving forward the strategic thinking in organic performance. With over 10 years’ experience in search, Rebecca has worked in agencies both boutique and global across a range of different clients and sectors. Rebecca has been recognised for her contribution to the industry by being ranked two years running in the ‘Drums Most Influential Individuals in Search Marketing’ she is also part of the IAB search council.

Romain Bonnet, Head of Paid Search
Manning Gottlieb

Rom joined Manning Gottlieb OMD in 2012 to manage one of London’s biggest Agency Paid search teams. As Head of Paid Search, he now leads a team of 19 specialists across Paid Search and YouTube for a client portfolio which includes John Lewis, Wilko, Sony Pictures and Specsavers.

With 8 years’ experience in the Search industry, Rom is responsible for developing Manning Gottlieb OMD’s offering in all aspects of search, from app promotion to native advertising.

Chelsea Blacker, MD & Co-Founder

Chelsea has 7 years of digital marketing experience, both in New York and London, and has secured successful results for brands at the highest level. At BlueGlass, Chelsea’s role is to manage a range of key clients, with the goal to maximise the success from digital campaigns by bringing together a multi-channel strategy to get the best return over the short, mid and long-term.

Lydia Hinchliff, Head of Digital

Lydia is the Head of Digital at Mediacom in Leeds. 10 years in the industry she is responsible for digital strategy for all clients, ensuring in channel strategies are linked up to deliver overall business objectives.

Anna Lewis, Managing Director
Polka Dot Data

Founder and Managing Director of Polka Dot Data started work in SEO and PPC . Anna is ridiculously enthusiastic and knowledgeable about analytics and how it can help businesses grow. She has the rare skill of being able to speak geek and non-geek, making her well placed to help you understand how to get the most from data you didn’t even know you had!

Chris Rowett, Performance Director
Journey Further

Chris is Performance Director at Journey Further, overseeing the agency’s team of biddable media analysts. He has worked in digital his whole career and has managed seven-figure media budgets for the likes of Virgin Holidays, Matches Fashion, Allianz and MYA Cosmetic Surgery.

Matt KwiecinskiCo-founder & Managing Director

Journey Further

Matt co-founded Journey Further and leads the agency as Managing Director. He previously spent 18 years in the Omnicom Group, where in his role as Managing Director he helped the likes of Vodafone, Diageo and PlayStation leverage technological innovation for business success.

Danny Blackburn, Content Director


Danny is Content Director at digital agency Stickyeyes, part of IPG Mediabrands, with responsibility for content strategy for a wide range of clients including Staples, Hertz and Tesco Bank. With extensive experience in journalism and content marketing, Danny has also worked on digital content with Asda and EE and was responsible for the digital and social media operation at the Press Association – the UK’s national news agency. 

Steve Baker, Operations Director

Steve has worked in digital and search since 2002, and has held a range of agency side roles, focusing on delivering exceptional performance for clients. As Operations Director at Epiphany, Steve oversees a large team of digital specialists, working in SEO, PPC, Display, CRO and Analytics, ensuring that Epiphany deliver campaigns that over achieve against a client’s objectives whilst also ensuring that the agency constantly look forward to pre-empt some of the trends that maybe on the horizon.

Malcolm SladeHead of Technical SEO

Malcolm has been working in search since 2005, when he joined Epiphany as the first employee. His expertise is problem-solving which lends itself very well to his role as Head of Technical SEO. Malcolm likes to think of himself as an “approachable nerd”, able to talk equally well to normal people and technical nerds like him.

Neil AstinHead of PPC

Neil has been at Epiphany for six years and brings his passion for creativity and analysis to the Head of PPC role. Neil oversees the delivery of multimillion pound paid search campaigns and has helped to create a lively, innovative and collaborative working environment for a team of biddable media specialists.

Arianne DonoghueDigital Marketing Manager


Arianne Donoghue is the Digital Marketing Manager at Having started off her digital career client side over a decade ago, she’s worked for both agencies and brands in-house, specialising in search. She is now back client side delivering biddable media digital strategy for leading holiday comparison site A regular on the conference scene, she’s also an editor and contributor at popular site State of Digital.

Vikas Arora, Senior Search Executive

Vikas is a seasoned professional with over 20 years’ experience across Microsoft, Vodafone and Ericsson in the Digital Media and Telecommunications industry.  With his experience supporting the implementation and growth of Search programmes on the advertiser-side an, agency-side , Vikas currently works as a Senior Search Executive at Microsoft Search Advertising, promoting the benefits of the ever-growing Bing Network to Small and Mid-Sized businesses across the UK, Ireland and Israel.

Ellie England, Search Account Director


Passionate about tech, women in tech and digital advertising, Ellie England has spent the last 15 months working as the Account Director for Microsoft Search Advertising in the North of England- partnering with the largest agencies and direct clients across the region.

Prior to relocating back up North, she lived and worked for 13 years in London, 6 of those with Google in both the travel and retail vertical teams. Prior to that, Ellie taught French and Spanish in an inner city London secondary school through the Teach Programme following a joint honours degree in languages.

Contact details

Marketing enquiries
[email protected]

Speaking enquiries
[email protected]

Twitter icon