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The biggest search conference in the North of England. A free one-day event created to bring together the brightest and best of search. No sales pitches – just actionable advice in the UK’s SEO capital.

15/06/2017

SEARCHLEEDS

AGENDA

SPEAKERS

SPONSORSHIP

VENUE

THE PARTIES

Agenda

To view the full agenda for SearchLeeds 2017 please see below:

Stage 1 - Main Stage

08:30
Registration

09:30
Introduction to SearchLeeds
Stephen Kenwright, Branded3

09:35
Let’s get emotional.
Laura Crimmons, Branded3

10:00
Links as a metric in 2017, are they still relevant and how do we ensure value?
Paul Madden, Kerboo

10:25
From SMEs to billion dollar companies – how link building can work for everyone.
Paddy Moogan, Aira

10:50
Break

11:15
Audience development: How SEO and social work together at a large publisher.
James Carson, The Telegraph

11:40
A content blueprint to drive serious SEO success
Danny Blackburn, StickyEyes

12:05
We don’t go online. We live online.
Stephen Power, Google

12:30
Lunch

14:00
Afternoon introduction
Stephen Kenwright, Branded3

14:05
Title to be confirmed
Steve Baker, Operations Director, Epiphany

14:30
Futuristic paid media strategies
Samantha Noble, Koozai

14:55
What your agency isn’t telling you
Dan Peden/Chris Rowett, Journey Further

15:20
Break

15:45
Lessons from SEO split-testing
Will Critchlow, Distilled

16:10
Winning conversion-driven ecommerce SEO
Aleyda Solis, Orainti

16:35
SEO considerations (most) businesses don’t care about, but should.
Tim Grice, Branded3

17:00
Closing session – Q&A

17:30
After party

Stage 2 - Search Laboratory Stage

09:35
Are you seeing the whole elephant? Why you need multiple perspectives
on your customers to get the full picture.
Rob McGowan, Response One

10:00
Nailing Ecommerce Analysis with Google Analytics
Anna Lewis, Polka Dot Data

10:25
Exploring data relationships – where quantification ends and contextualisation begins.
Adam Lee / Liam Mordew, Amaze

10:50
Break

11:15
PPC: Increasing your odds of winning – how to get an extra 10% from advanced bidding techniques.
Pete Whitmarsh, Search Laboratory

11:40
Grow your business with Google Shopping.
Christian Scharmüller, Smarter Ecommerce GMbH

12:05
The growing impact of artificial intelligence on paid media.
Jon Greenhalgh, Branded3

12:30
Lunch

14:05
Agile in the real world – it really is all about embedding from the trenches!
Christina Ohanian, River Island

14:30
Too much choice for too little space and crawl budget. SEO and choice theory.
Dawn Anderson, Move It Marketing

14:55
Turning SEO audit recommendations into business gains (SEO audit case studies).
Barry Adams, Polemic Digital

15:20
Break

15:45
Facebook ads: The shifting landscape from keywords to audiences.
Ned Poulter, Pole Star Digital

16:10
Fueling content in the dark
Lydia Hinchliff, MediaCom

16:35
Title to be confirmed
Malcolm Slade, Epiphany

17:00
Stage close

17:30
After party

Stage 3

09:35
Prepare your website for mobile-first indexing.
Jon Myers, DeepCrawl

10:00
Adapting your search strategy for a voice search world
Rebecca Weeks / Romain Bonnet, Manning Gottlieb

10:25
Mobile first optimisation for non-responsive websites.
Mathew Court, Auto Trader

10:50
Break

11:15
The Future of Search
Bing

11:40
The Psychology of Search
Bing

12:05
Title to be confirmed
Speaker to be confirmed

12:30
Lunch

14:05
Is content really still King? And, how do you make a King work for you?
Toby Brown, Response One

14:30
Why no one cares about my content (including Google).
Alex Tachalova, Digital Olympus

14:55
How to get amazing content marketing results (and measure it).
Chelsea Blacker, BlueGlass

15:20
Break

15:45
So how good (or bad) was that pitch? 10 real examples of practices that either won or lost you that contract!
Martin McGarry, WhichBingo

16:10
SEMrush ranking factors study.
Olga Andrienko, SEMRush

16:35
Stage close

17:00
After party

Agenda

Keep up to date with the latest conference news by following
@SearchLeeds on Twitter.

Contact details

Marketing enquiries
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Speaking enquiries
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