Our PR and Social campaigns are as much about online optimisation as they are audience engagement.

We understand and use traditional PR values and practices to generate online results that perform for all areas of your business.
Working closely with our Content Marketing team, we create online campaigns that engage the right people, in the right place, at the right time.

Influencer engagement and campaigns

We bolster our strong media relations by collaborating with the influencers that your audience is listening to across social media, forums, blogs and many other online platforms. We develop relationships with these influencers to understand what they want to share and why they would talk about your brand.

Put simply, our Digital PR campaigns are developed to ensure we get the right people talking about you and the messages that you want to convey.

Social media campaigns

We create social campaigns with insight at their core to ensure that we’re reaching and engaging with your target audience. We put you at the centre of the online conversations that matter to your brand and your audience, both at the right time and in the right tone of voice. We also ensure that our social campaigns are tied to other relevant marketing activities to create consistent branded experiences for your audience.

Audience research and insight

The starting point for all our campaigns is solid audience and customer insight. Using a combination of our tools and expertise, we get to understand your audience, from what makes them tick to what they want to share and where you need to be seen online to reach them. We then feed this into our campaign strategies to ensure we’re using the best combination of paid, owned and earned media to reach your audience.

Media relations

At the heart of any PR agency is good media relations and we’re no different. We work hard to develop and maintain great media relationships to ensure we understand the news agenda, how we can use this to benefit our clients and ultimately secure both coverage and links on the publications our client’s audience is reading. Newsjacking often plays a big part in our strategies and helps us secure coverage both nationally and internationally.

Measurement and ROI reporting

We ensure that your KPIs are deeply rooted in our strategy from the beginning to produce meaningful results that have a long-term impact on your bottom line. Working closely with our Insights department, we report not just on engagement and growth in social channels, but on the revenue that our PR and Social activity is directly driving.

In-house training and consultancy

We deliver training to in-house teams to assist in the integration and growth of PR, SEO, Content and Social strategies. We are also asked to deliver this externally at conferences, such as Brighton SEO and the Content Marketing Show. More information on our offering can be found on our training page.

Our PR clients

Latest Digital PR posts

Our top five PR campaigns of the week

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#ShredOfDecency Irish stationery firm Daintree Paper decided to take a stand against the upsurge of homophobic flyers published in the run up to the…

The top five campaigns that made a fool out of us this week

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This week signalled the official start of spring as March came to a close, the clocks went back an hour and we waited patiently…

Check out @Branded_3’s top 5 campaigns this week: Shoe donations, 24 hours of joy and the departure of Zayn

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It’s been a jam-packed week of PR activity, and today our PR team had our weekly meeting to pick out our favourites from the…

Giant Oreos, Viennese Whirls and Alfie Moon: How brands over-shadowed the solar eclipse

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You’re probably not surprised to hear that our favourite campaigns of the week were very much focused on the total eclipse this morning, and…