We’re the experts in maximising ROI through structured and engaging Paid campaigns.
We’re made up of data-driven experts who take a purely client objective-focused approach to PPC.
Our Pay-Per-Click offering has a firm focus on delivering more conversions for less spend.
We do this by applying simple principles to your campaign in a fusion of on page relevance, ad quality and keyword optimisation. By identifying improvements in even the most established PPC campaigns, we create efficiencies that consistently drive down cost per acquisition and increase overall conversions.
Continuous optimisation is at the forefront of everything we do, so we work in unison with our dedicated design and CRO teams to recommend and implement improvements that will ensure that you always get the most out of your budget.
Naturally, the first step in our PPC agency offering is to audit your current campaign and the performance of your competitors.
With hawks’ eyes, we examine your Click Through Rates, Conversion Rates, Quality Score, Cost Per Acquisition and spend to pinpoint areas for improvement.
Now we get down to detail. In a thorough analysis of your keywords and ads, we determine how profitable they are, how profitable they can be and how relevant they are to one another.
Optimised keyword and ad groups mean increased CTR and conversions.
We monitor every aspect of your campaign to make sure that you’re not overspending on a single keyword across the board.
The sole focus of our approach to PPC is to retain your market share without over-bidding on your target keywords. It’s that simple.
Tracking and testing
We’re all about continuous optimisation, so we track and test every aspect of every stage of your campaign to make every penny count.
We don’t just A/B test your ads; we also split test your landing pages to make sure that your conversion rate is at an optimum level.
Why work with us?
"PPC is an integral part of the overall marketing mix and requires a holistic approach on your overall marketing strategy, in order to make your PPC campaigns succeed"− Mark Taylor - PPC Manager
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