The Client

FTSE 250 company Betfair is one of the world’s largest internet betting exchanges, with over four million customers worldwide.

The Challenge

Our work with Betfair began in 2011 when we impressed their team with our creative design skills and efficient processes.

Betfair has a worldwide reputation to uphold and it needed an expert agency with acute attention to detail to help it with promotional communication.

The sport betting industry is fast-paced and unpredictable, so the chosen agency also had to be proficient in working to tight time constraints whilst never letting quality falter – and that’s us.

The Strategy

Our contract with Betfair grew enormously in just a few short months as a result of the high-quality service we delivered, as they quickly became one of our biggest clients.

We integrated our usability skills to provide maximum reach and appeal for every piece of promotional material we produced. We designed and built hundreds of banners, microsites, web messages, emails and much more for Betfair every month.

The Results

The promotional assets we produced were sent around the world, boosting Betfair’s brand awareness on a global scale. We’re experts at providing creative and visionary designs within the parameters of brand guidelines and meeting the brief first-time round.

We work with the design team at Branded3 on a daily basis, and it’s reassuring to work with an agency so dedicated to providing a high-quality service. Their attention to detail is unparalleled, and they always deliver the best results, often within tight time constraints. Working alongside Branded3 is a pleasure.

Ambereen Rastogi - Production/Studio Manager - Betfair